With millage funds, the Washtenaw County Health Department worked with youth to redesign their #WishYouKnew campaign—created to spark honest conversations about mental health—to better speak to the mental health needs of Washtenaw youth.
With input from county youth, #WishYouKnew developed new taglines, diversified their ad materials, and offered more physical resources. New ads were created and distributed through multimedia platforms, print pocket resource guides were developed, and updated branding was released.
NAMI Washtenaw County promotes mental health resources and provides programming to county residents in order to reduce stigma, raise awareness, and provide coping strategies for mental health issues.
With millage funds, NAMI was able to expand their outreach and advocacy efforts, connecting with local organizations and employers and serving residents through support groups and online classes. NAMI also translated its resource guide, “Taking Care,” to Spanish to reach more county residents.
Since 2019, with millage support, the 5 Healthy Towns Foundation (5HF) has convened stakeholders to improve health and well-being on the county’s Westside, launching the One Big Thing initiative. One Big Thing tackles mental and community health along three fronts, with three corresponding action teams—social isolation and sense of purpose; barriers to resources, including food and transportation; and use of alcohol and other drugs.
The action teams worked to build referral networks and partnerships with key service providers and community stakeholders, including schools, hospitals, and senior centers in underrepresented and rural parts of the county.
The millage provides funding to train youth and adults in Mental Health First Aid (MHFA), an evidence-based intervention course that teaches community members how to respond to and support people experiencing mental health or substance use challenges.
The nationally-recognized course instructs participants on how to recognize and proactively respond to signs of mental health and substance use challenges, and what kind of initial support they can provide before connecting people struggling with professional help.